pricing

Class Pack

Also called: session pack, class pass, class credits, punch card

A class pack is a pre-paid bundle of fitness classes a member buys in advance — for example, 10 classes for $200 — and redeems one at a time when they book.

Class packs sit between a single drop-in and an unlimited membership on the studio pricing menu. A member pays once for a fixed number of credits, then spends one credit each time they book a class. The math: a $200 pack of 10 gives the studio cash upfront and the member a ~10% discount versus the $25 drop-in price.

Packs solve two distinct problems. For the studio, they trade a flat retail margin for predictable cash and lower processing fees per visit. For the member, they bring down the effective per-class price and create a small sunk-cost commitment that lifts attendance without locking them into a monthly auto-renew.

Most studios attach an expiry window — 30, 60, 90 days, or one year — to limit liability and force redemption. The expiry is the lever that converts a class pack into recurring revenue: if a member buys a 10-pack every 6 weeks, the studio gets the same predictability as a soft membership without the cancel-anytime UX.

Class packs work especially well alongside an introductory offer (e.g., one free class + a discounted 5-pack) and at the bottom of the funnel where members not ready for unlimited can keep showing up. They struggle in studios with very high class frequency — at 8+ classes/week, an unlimited membership wins on math.

Example

A boutique pilates studio prices drop-ins at $35 and sells a 10-class pack for $300 (expires in 90 days). A member who attends 8 of the 10 classes pays an effective $37.50 per class — slightly above the drop-in — but the studio captured $300 upfront and the member skipped the cancel-anytime friction of a membership.

Related

More terms in pricing

Drop-In
A drop-in is a single, full-price class purchased on its own — usually by a non-member, a visiting client, or a member without an active package.
Punch Card
A punch card is an older physical or paper version of a class pack — the studio punches a hole or stamps the card each time a member redeems a class, until the card is full.
Unlimited Membership
An unlimited membership is a recurring monthly auto-renew plan — typically $149–$249/month — that lets a member attend as many classes as they want within the billing cycle.