pricing
Punch Card
Also called: punch pass, stamp card, loyalty card
A punch card is an older physical or paper version of a class pack — the studio punches a hole or stamps the card each time a member redeems a class, until the card is full.
Punch cards predate modern booking software and survive at small studios that haven't fully digitized. They're cheap to print, instantly understood by walk-in customers, and require no app or login.
The downside is they're impossible to track in aggregate. The studio has no idea how many cards are outstanding, who's used what, or how much pre-paid liability is on the books at any moment. They also leak revenue — lost cards mean lost credits, but found-and-shared cards mean someone else cashes in.
Modern booking software replaces them with a digital class pack: same model, same UX from the member's view, but the studio sees liability and redemption in real-time.
Example
A neighborhood barre studio sells a 10-stamp punch card for $180. Each visit, the front desk stamps the card. When all 10 stamps are full, the member buys another. The studio has no centralized record of who owns punch cards or how many redemptions remain.
Related
More terms in pricing
Class Pack
A class pack is a pre-paid bundle of fitness classes a member buys in advance — for example, 10 classes for $200 — and redeems one at a time when they book.
Drop-In
A drop-in is a single, full-price class purchased on its own — usually by a non-member, a visiting client, or a member without an active package.
Unlimited Membership
An unlimited membership is a recurring monthly auto-renew plan — typically $149–$249/month — that lets a member attend as many classes as they want within the billing cycle.