pricing

Drop-In

Also called: drop in class, single class, walk-in

A drop-in is a single, full-price class purchased on its own — usually by a non-member, a visiting client, or a member without an active package.

Drop-ins are the highest-margin per-class transaction a studio takes. There's no commitment, no discount, no expiry to manage. They're also the worst lever for retention — a drop-in customer has no reason to return.

Most boutique studios price drop-ins above the implied per-class cost of every other product on the menu. This is intentional anchoring: a $35 drop-in makes a $250 unlimited membership look like an obvious deal, even when the member only attends 8-10 times per month.

Tactically, the front desk's job at a drop-in is conversion. The visitor came once; the question is whether they come twice. Common moves: a discount on a 5-pack at point of purchase, a free intro consult booked before they leave, and a follow-up text 24-72 hours later.

Example

A yoga studio sells drop-ins at $28, a 10-class pack for $220 ($22/class), and unlimited membership at $179/month. A visitor walking in for one class pays $28; they're a candidate for the 10-pack on the spot, and the 5-pack discount is the conversion tool.

Related

More terms in pricing

Class Pack
A class pack is a pre-paid bundle of fitness classes a member buys in advance — for example, 10 classes for $200 — and redeems one at a time when they book.
Punch Card
A punch card is an older physical or paper version of a class pack — the studio punches a hole or stamps the card each time a member redeems a class, until the card is full.
Unlimited Membership
An unlimited membership is a recurring monthly auto-renew plan — typically $149–$249/month — that lets a member attend as many classes as they want within the billing cycle.